What is SERP?

SERP stands for “search engine results page.” It’s the page that you see after entering a question or search phrase into Google (or another search engine). A SERP shows a list of the websites that are most relevant to your search.

SERPs can also include AI overviews, snippets, image packs, and other details.

Analyzing the results of Google’s SERP is one of the steps you should complete when writing a content brief for an online article.

QuillBot’s free AI content brief generator can help you quickly and easily create content briefs that lead to high-ranking articles on Google’s SERP.