What is search intent?

Search intent is the intention someone has for searching specific questions or keywords in a search engine (i.e., the information they expect to find in the search results). Understanding search intent ensures your content matches what users are looking for.

When writing a content brief for an online article, it’s essential to identify the search intent behind the target keywords. This helps you align the article’s contents with user expectations and improves your chances of ranking well in search results.

QuillBot’s free content brief generator can help you set your article up for success with a clear, effective outline that addresses the main search intent for your topic.