What is B2B copywriting?

B2B copywriting, or business-to-business copywriting, involves creating written content for businesses that sell products or services to other businesses. Examples of B2B copy include white papers, blog posts, website content, and newsletters. Unlike B2C (business-to-consumer) copywriting, which targets individual consumers, B2B copywriting aims to inform, engage, and persuade business decision-makers, such as executives, managers, or procurement teams.

QuillBot’s free AI copy writer can help you create B2B content that matches your brand tone.

Content writing: Other interesting questions

Is haiku singular or plural?: Haiku is both singular and plural. You can say “a haiku” or “many haiku.” Although there is no need to add an “s” at the end, it is common to see people casually refer to haikus.
What is a UGC video?: A UGC video is a video created by a real person to discuss the products or services of a specific brand.

The meaning of UGC is “user-generated content.” The “users” are the people who use the brand’s products or services and who create the content.

If you want to learn more about UGC video, QuillBot’s AI Chat can answer your questions.
What’s a good user-generated content strategy?: A good user-generated content strategy is:

Understand the meaning of UGC (user-generated content)

Define your goal and UGC strategy

Collaborate with the right creators

Strive for authenticity

Moderate content

Track content metrics

Evaluate if UGC works for your brand

If you want help developing a good user-generated content strategy, QuillBot’s AI Chat can help you through it.
How do I get into freelance technical writing?: To get into freelance technical writing:

Understand what technical writing is

Get educated (at least a bachelor’s degree)

Develop communication skills

Choose a technical niche

Build a portfolio

Join freelance platforms and job boards

Network and market yourself

Start small and scale up

Make sure your freelance technical writing is error-free with QuillBot’s free Grammar Checker.
What does a technical writer do?: A technical writer creates clear, accurate, and user-friendly documentation that helps people understand and use products, systems, or services.

Technical writing is the process of translating complex technical information into content that’s easy for the target audience to understand and act on.

To learn more about what a technical writer does, ask QuillBot’s AI Chat.
How much does a technical writer make?: The salary of a technical writer varies based on experience, industry, location, and whether the position is freelance or full-time.

In the United States, entry-level technical writers might earn about $50-65K per year. Highly specialized or senior writers might earn more than $100K per year.

Freelance rates for technical writers can be by the hour (around $40-100), by the word ($0.20-$1.00), or per project (from a few hundred to thousands of dollars).

Ask QuillBot’s AI Chat for more information about technical writing and how much technical writers make.
What are some common grammar mistakes in technical writing?: Some common grammar mistakes in technical writing are:

Overuse of the passive voice

Subject-verb agreement errors

Inconsistent verb tenses

Ambiguous pronouns

Dangling modifiers

Not following capitalization rules

Avoid these and other grammar errors in your technical writing by using QuillBot’s Grammar Checker.
What are seasonal words in haiku?: Seasonal words, or “kigo,” are traditional terms that point to a specific time of year in haiku poetry. The poet does not make them up—they are part of a shared set of words used in Japanese poetry for centuries. For example, sakura (cherry blossoms) signals spring, while yuki (snow) represents winter. A kigo adds mood, meaning, and context to a haiku in just one word.

Need help finding the right seasonal word? Try asking QuillBot’s AI chat.
Do haiku always need to follow the 5-7-5 syllable structure?: Not necessarily. While traditional Japanese haiku use a 5-7-5 syllable pattern, modern English haiku often focus more on capturing a moment than following strict syllable rules. Most still use three lines, but the syllable count can vary: some aim for 17 total syllables, while others are even looser in form.
What is UGC in influencer marketing?: UGC in influencer marketing refers to content created by real people to discuss a brand and its products or services.

The meaning of UGC is “user-generated content.” The users who create UGC usually aren’t paid the same way influencers are. They also sometimes don’t share the UGC to their own feeds, but instead create it for the brand to publish.

Social media captions are often an important part of UGC. Why not try QuillBot’s free caption generator for Instagram to quickly write fun captions that get your brand noticed?
What is the cutting word in a haiku?: A cutting word, or “kireji” in Japanese, is a category of words used as punctuation in haiku poetry. It typically creates a pause or contrast within the poem. While there is no equivalent in English, cutting words are generally replaced by punctuation like dashes, ellipses, or colons.
What does vlogging mean?: Vlogging means posting vlogs or maintaining a vlog, which is an online video series about a specific topic. In this case, “vlog” is being used as a verb, and “vlogging” is the present participle (e.g., “Rachel has been vlogging about porch and patio decor”). In a vlog, the creator, narrator, scriptwriter, and videographer are the same person, so vlogging involves all of these things. If you’re new to vlogging and need a little help, QuillBot’s YouTube script generator can show you how to outline a script.
How much do UX writers make?: UX writers’ salaries vary by country, experience, and location, but in general, the average salary in the US ranges from $75,000 to $120,000 per year. Many positions also include benefits like health insurance, stock options, and flexible work arrangements.

Freelance UX writers generally charge between $50 and $150 per hour, depending on their experience and the complexity of the project.

Curious about switching careers or building your portfolio? Ask QuillBot’s AI Chat anything about UX writing.
How is UX writing different from copywriting?: UX writing and copywriting differ in their primary goals, where they appear, and their writing approach.

UX writing focuses on creating user-friendly microcopy that guides people through digital interfaces. UX writers craft button labels, error messages, and in-app instructions to help users complete tasks efficiently. This type of user experience writing appears inside products and prioritizes clarity and brevity to reduce friction.

Copywriting aims to attract and persuade potential customers through marketing content. Copywriters create advertisements, email campaigns, blog posts, and landing page copy designed to drive conversions and sales. Marketing copywriting appears in promotional materials about products and can be longer and more persuasive than UX copy.

In short, UX writing helps people use products seamlessly, while copywriting helps businesses market and sell those products.
Do UX writers need to know how to code?: No, UX writers generally do not need to know how to code. However, having a basic understanding of how digital products are built, such as familiarity with HTML/CSS or knowing how to use design and prototyping tools (e.g., Figma, Sketch), can be beneficial. This technical awareness helps UX writers collaborate more effectively with developers and understand the limitations and possibilities of the interface they’re writing for.

Curious which skills matter most for your own path into UX writing? Ask QuillBot’s AI Chat for personalized tips.
What skills do you need to be a UX writer?: To be a successful UX writer, you need strong writing and editing skills, a solid understanding of user experience principles, and the ability to think from the user’s perspective. Clear communication, empathy, attention to detail, and collaboration skills are essential. Familiarity with design tools and basic knowledge of user research are appreciated in UX writing.

Want to see how your writing measures up? Use QuillBot’s Grammar Checker to refine your UX copy.
Do UX writers need a portfolio?: Yes, UX writers typically need a portfolio to land a job or freelance work. A UX writing portfolio showcases your ability to write clear, user-focused copy and explain your thinking behind design decisions. It can include real projects, case studies, or even mockups of fictitious apps and websites.

Once your portfolio is ready, the next step is applying for roles, and that includes creating a strong cover letter. QuillBot’s cover letter generator can help you write a tailored letter that highlights your skills and experience.
What is email copywriting?: Email copywriting is the process of writing and sending out emails for marketing purposes. An email copywriter needs to create appealing content that will urge current or prospective customers to act, for example, to sign up for a webinar or buy something. Email copywriting includes creating subject lines, preview text, body copy, and a clear call to action.

Quillbot’s free Grammar Checker ensures your emails are polished and professional.
What is branded content video production?: Branded content video production is the production of videos that tell a brand’s story in an engaging and authentic way.

Branded videos don’t usually promote products directly. Instead, they entertain, inform, or inspire while subtly promoting the brand and its values.

The production process includes scripting, filming, editing, and distributing.

If you’re working on branded content video production, try using QuillBot’s AI Story Generator to help you create a story for your video.
What is a branded content agency?: A branded content agency is a marketing firm that specializes in creating and managing branded content campaigns for companies.

Unlike traditional advertising agencies focused on direct promotion, branded content agencies develop story-focused media that build emotional connections between brands and their audiences.

If you want to learn more about branded content agencies or branded content, ask QuillBot’s AI Chat.
What is a good content curation strategy?: A good content curation strategy is:

Define your goal, and understand what you hope to get out of curated content.

Know your audience and the content they want.

Evaluate sources to make sure they’re trustworthy before sharing anything.

Add context or perspective so your audience understands why the content is relevant.

Give credit to the original sources.

Maintain a balance of curated content with the content you create.

Stay organized using a content calendar or scheduling tool.

Finally, use QuillBot’s Grammar Checker to make sure any original texts you write while curating content are free of errors.
How do I use content curation on social media?: To use content curation on social media, share valuable content created by others that’s relevant to your audience (e.g., news articles, industry insights, infographics, videos, or user-generated content).

Add your own caption or commentary to give context, highlight key takeaways, or share your opinion.

When working with curated content, put any original copy you write through QuillBot’s Grammar Checker to make sure it’s error-free.
What is content curation in Ed-Tech?: Content curation in Ed-Tech is the process of selecting and sharing educational materials created by others to support teaching and learning.

Instead of creating all content from scratch, educators or Ed-Tech platforms gather relevant resources (e.g., videos, articles, lesson plans, or interactive tools) and present them in an organized way for students or teachers.

If you want to learn more about curated content in Ed-Tech or other domains, ask QuillBot’s AI Chat.
What’s the difference between a content writer and a copywriter?: The difference between a content writer and a copywriter is not always well understood. This is partly because the lines between the two can be blurred.

Put simply, the purpose of content is to inform, entertain, argue, or persuade, whereas copywriting is focused on persuading people to send their money in a particular way.

Whether you’re working on content or copy, QuillBot’s free AI tool for copywriting can help you quickly write texts that connect with your audience.
How do I get started with AI story writing tools?: Pick a free AI tool like QuillBot’s AI Chat and decide what specific writing challenge you need help with. Based on this, give a concrete prompt, like “I need three ways my character could react to bad news” rather than “help me write better.” As you get comfortable, experiment with different prompts to see what kind of responses are most helpful for your writing process.
How can AI help if I get stuck while writing?: AI can help you in several ways while writing: brainstorming what happens next in your story, pointing out inconsistencies or gaps within the plot, testing dialogue between characters, or researching background details to make your story world more believable. For example, you might ask, “My character just discovered their best friend has been lying to them. What are three different ways they might respond?”

Once you’ve generated ideas or drafts, QuillBot’s Grammar Checker can ensure your text is polished and error-free, helping you focus on creativity without worrying about technical issues.
Is it ethical to use AI for creative writing?: The ethics depend on how you use AI and what you’re writing for. Using AI like QuillBot’s AI Story Generator for brainstorming, feedback, or editing help is generally fine—it’s similar to using spell check or asking a friend to read your work. However, you should check the rules wherever you plan to publish your story, since magazines, writing contests, and schools often have their own policies about AI use. The main thing is being honest about your process and making sure the creative ideas and decisions stay yours. When you’re not sure, it’s always safer to be transparent about how exactly you used AI to write a story.
What are common mistakes to avoid when using AI for story writing?: Common mistakes when using AI for story writing include:

Copying AI texts word for word and losing your unique voice

Overrelying on AI content without fact-checking it

Not considering copyright issues, plagiarism concerns, or your publication’s guidelines about AI-assisted content

Using generic prompts like “write a story set during Prohibition” instead of specific requests like “help me brainstorm three possible endings for this conflict”

To ensure your writing maintains originality and quality, QuillBot’s Paraphraser can help refine AI-generated suggestions. It allows you to rephrase and tailor content to match your unique voice while improving clarity and flow.
How can I make my content evergreen?: To make your content evergreen:

Focus on topics that address questions or problems your audience will have consistently over time

Avoid including details tied to specific dates, trends, or events that can quickly become outdated.

Provide clear, practical advice, how-to guides, or foundational information that stays relevant.

Update your content periodically with fresh examples, updated statistics, or new insights to maintain its relevance

Struggling to simplify complex ideas for your audience? QuillBot’s Paraphraser can help you reframe your content for maximum clarity and accessibility.
What is the opposite of evergreen content?: The opposite of evergreen content is trending or time-sensitive content. This type covers current events, trends, or news that lose relevance quickly. For example, an article on “2025 Super Bowl Predictions” will only be useful for a limited period before it becomes outdated.

Tip: When writing time-sensitive content, QuillBot’s Grammar Checker ensures your material is polished and professional, even when you’re on a tight deadline.
What does CTA stand for?: CTA stands for “call to action.” In marketing and copywriting, a call to action is a phrase or instruction designed to prompt the audience to take a specific next step. This could involve clicking a button, signing up for a newsletter, making a purchase, or downloading a resource. CTAs often use phrases like “Add to Cart,” “Learn More,” or “Subscribe Today.” An effective CTA is typically clear, concise, and creates a sense of urgency or value.

Want better results from your marketing messages? QuillBot’s paraphrasing tool helps you rewrite your CTAs until they actually get people clicking and buying.
What is an example of copywriting?: An example of copywriting is the promotional text created for a skin care brand launching a new moisturizer. A copywriter might create a social media ad with a headline like, “Say goodbye to dry skin! Hydration that lasts all day long!” or website copy promoting an offer, “Try it risk-free! 20% off your first jar, today only!” These texts are designed to appeal to customers and drive sales.

To quickly write copy that converts, give QuillBot’s free AI copywriting tool a spin.

Paraphraser

Grammar Checker

AI Detector

Plagiarism Checker

AI Humanizer

AI Chat

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Summarizer

Citation Generator

What is B2B copywriting?

Content writing: Other interesting questions