A case study is a detailed, in-depth exploration of a subject. This subject, or “case,” could be just about anything: an individual, a group, a historical event, and so on.
When writing up your case study, QuillBot’s Paraphraser can help you find just the right words and phrasing.
A quasi-experimental design is used to establish a cause-and-effect relationship between independent and dependent variables. However, unlike in a true experiment, participants are not randomly assigned to experiment conditions.
Quasi-experimental designs still involve the manipulation of an independent variable but may lack control over extraneous variables that could impact a study’s outcomes.
Qualitative and quantitative research use different methods to explore research questions. Qualitative research involves non-numerical data, such as interviews or participant observation. Quantitative research relies on numerical data gathered through surveys or experiments.
Mixed methods research combines qualitative methods, which use nonnumerical data like text, transcripts, and images, with quantitative methods, which use numerical data.
A common misconception is that mixed methods studies simply include both qualitative and quantitative data. However, when adopting a mixed methods approach, you must carefully consider when and how to collect and integrate these different data sources. Mixed methods research can therefore be time consuming, but it offers the benefit of providing a more holistic answer to your research question.
Quantitative research uses numerical data, such as measurements, survey responses, and experiment results, to explore a research question. Quantitative data are analyzed with statistics to test a theory or hypothesis.
Quantitative research methods can be applied to find patterns, identify causal relationships, and model real-world processes. Many fields, including biology, chemistry, economics, physics, and psychology, use quantitative methods.
Not all phenomena can be expressed using numbers—in such cases, qualitative research methods should be used instead. Qualitative and quantitative methods can also be combined in mixed methods research.
Qualitative research uses narrative, nonnumerical data to explore research questions. Nonnumerical data may include text, photos, or videos. Qualitative research is useful for gaining deep insight into a topic or generating new ideas and theories.
Qualitative research can be conducted on its own or in combination with quantitative research methods (which use numerical data). The combination of qualitative and quantitative approaches is called mixed methods research.
When conducting research, especially research that involves human participants, it’s important to adhere to research ethics. Research ethics are principles that provide a framework for researchers to distinguish “right” from “wrong.” They guide scientists throughout the research process to maximize the benefits of their work while minimizing the potential for harm.
Research ethics principles vary between countries and organizations but share common goals:
Protect the rights and privacy of research participants
A conceptual framework identifies different variables in a study and illustrates the relationship between them.
Variables are quantities, traits, or conditions that can take on different values. An experiment tests the cause-and-effect relationship between an independent variable and a dependent variable, but it may also contain control variables, mediator variables, moderator variables, and confounding variables.
In an experiment, a researcher tests a hypothesis by manipulating an independent variable and measuring its impact on a dependent variable. A variable is any property that can take on different values (e.g., height, temperature, GPA).
Experiments test cause-and-effect relationships:
Independent variables are the cause—the thing that is changed by the researcher.
Dependent variables are the effect—the thing that changes in response to manipulations of the independent variable.
In other words, you systematically vary the independent variable and measure the resulting changes in the dependent variable.
Independent and dependent variables
Independent variable
Dependent variable
Manipulated by the researcher
Measured by the researcher
Acts as the cause
Represents the effect
The “if” part of a hypothesis (i.e., “if I change [this variable]…”)
The “then” part of a hypothesis (i.e., “… then this variable should change.”)
Plotted on the x-axis of a graph
Plotted on the y-axis of a graph
Occurs earlier in time in an experiment
Occurs later in time in an experiment
Also called an input, predictor variable, explanatory variable, manipulated variable, or treatment variable
Also called an output, predicted variable, explained variable, measured variable, or outcome
When choosing how to measure something, you must ensure that your method is both reliable and valid. Reliability concerns how consistent a test is, and validity (or test validity) concerns its accuracy.
Reliability and validity are especially important in research areas like psychology that study constructs. A construct is a variable that cannot be directly measured, such as happiness or anxiety.
Researchers must carefully operationalize, or define how they will measure, constructs and design instruments to properly capture them. Ensuring the reliability and validity of these instruments is a necessary component of meaningful and reproducible research.
Reliability vs validity examples
Reliability
Validity
Definition
Whether a test yields the same results when repeated.
How well a test actually measures what it’s supposed to.
Key question
Is this measurement consistent?
Is this measurement accurate?
Relationship
A test can be reliable but not valid; you might get consistent results but be measuring the wrong thing.
A valid test must be reliable; if you are measuring something accurately, your results should be consistent.
Example of failure
A bathroom scale produces a different result each time you step on it, even though your weight hasn’t changed. The scale is not reliable or valid.
A bathroom scale gives consistent readings (it’s reliable) but all measurements are off by 5 pounds (it’s not valid).