Create a Business Tagline with an AI Tagline Generator

“Just Do It.”
“Because You’re Worth It.”
“The Ultimate Driving Machine.”

What do these taglines have in common? They’re short, memorable, and instantly evoke a brand’s identity, even without mentioning the brand name.

Finding the right tagline isn’t just a creative exercise; it’s a powerful way to communicate what your business stands for. And it’s not only for global giants with marketing teams and million-dollar budgets. A small family-run bakery, a local design studio, or a solo entrepreneur can all benefit from a clear, effective tagline that helps them stand out.

If you don’t have the time or resources to hire a branding expert, you can try QuillBot’s AI tagline generator. It can help you come up with professional, powerful taglines—no copywriting background required.

What is a tagline?

A tagline is a short phrase that captures the essence of a brand: its values, personality, and what makes it different from the competition. In just a few words, it gives people an idea of who you are and what you stand for. A strong tagline can help customers recognize and remember your brand, even when your name isn’t front and center.

Taglines are often confused with slogans, but they serve slightly different purposes. A tagline is long-term and usually tied to the overall brand. A slogan, on the other hand, is typically used for a specific campaign or product and may change more frequently.

What makes a good tagline? While there’s no single formula, strong taglines tend to have a few things in common:

• Short. Usually no more than a few words or a single sentence. The shorter it is, the easier it is to remember. Example: “Think Different.”
• Memorable. Great taglines stick. Many use literary devices like alliteration (e.g., “Maybe she’s born with it. Maybe it’s Maybelline”) or pun (e.g., “Finger lickin’ good”).
• Relevant. Your tagline should reflect your brand’s personality or make people curious about it. Some brands go for a descriptive approach (e.g., “America’s Most Trusted Battery”), while others lean into humor or emotion (e.g., “Melts in your mouth, not in your hands”).
• Unique. It should set you apart. Even in a crowded market, a good tagline helps clarify what makes you different. For example, car manufacturer Volvo focuses on safety and reliability (“For Life”). At the same time, Audi highlights performance and German engineering (“Vorsprung durch Technik,” meaning “Advancement through Technology, ”which they usually leave untranslated in foreign markets).

Whether you’re building a household name or launching a niche service, your tagline can be a powerful tool for shaping how people see you.

Using an AI tagline generator

AI tagline generators are tools that help you create brand-ready taglines in seconds. By analyzing your input, like a product description, brand tone, or value proposition, they generate multiple tagline options tailored to your needs. AI tagline generators take the pressure off brainstorming from scratch and give you a variety of options you can tweak, test, or use right away.

Here’s how it works with QuillBot’s AI tagline generator, step by step:

• Enter your idea. Type a product description, value proposition, or tone you’re going for. For example, a small, family-run business that sells organic honey might enter something like this:

• Tweak your results. The tool will instantly suggest several tagline options. You can regenerate results or adjust the tone to be more playful, professional, bold, or heartfelt, whatever fits your brand best. Let’s say you want something warm and friendly to match the brand’s roots. You could select a tone that emphasizes authenticity and sustainability.

• Copy your tagline. Once you’ve found a tagline that feels right, just copy and use it on your website, social media, product packaging, ads, or pitch deck.

It’s a fast and creative way to test ideas and land on a tagline that speaks to your audience, even if you’re not a professional copywriter.