What are common types or formulas for SEO titles?

There are several tried-and-true SEO title formats that grab attention and drive clicks. These include:

 

Numbered lists: Titles that promise a clear, organized list of tips or ideas, like “7 Easy Ways to Train Your Dog at Home.”

 

How-to questions: These match informational search intent, such as “How to Choose the Right Dog Breed for Your Lifestyle.”

 

Scarcity or insider tips: Titles that suggest exclusivity or urgency, like “5 Secrets Only Professional Dog Trainers Know.”

 

Big promises or ultimate guides: These suggest comprehensive value, as in “The Ultimate Guide to Raising a Happy, Well-Behaved Puppy.”

 

Each of these SEO title types works because they clearly tell the reader what to expect and make it hard to resist clicking.

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