How to Use a Slogan Generator

Slogans play a crucial role in branding by conveying the unique identity and value of your company, organization, initiative, or offering. A slogan generator, such as QuillBot’s free AI slogan generator, can help you quickly create a short list of strong slogans that capture the essence of your brand.

How to create a slogan

1. Gather inspiration

Before you start brainstorming slogan ideas, collect any words, phrases, and visuals that reflect what your brand, product, service, or initiative stands for. This might include your unique selling proposition, mission or vision statements, or existing brand elements like a logo.

Find some taglines you admire from other industries, imagery that captures the mood you want to evoke, and words that reflect the emotions or values behind your offering. Print them out and stick them to the wall or pin them to a digital mood board. This will help spark ideas and keep your brainstorming aligned with your brand identity.

2. Brainstorm

Write down any slogan ideas that come to mind without being too critical. At this stage, the important thing is to get your ideas flowing, and quantity matters more than quality.

Once you’ve come up with about 10 ideas, start grouping your slogans by theme, tone, or message. This can help you spot what direction feels most aligned with your brand and spark even better variations.

3. Make a short list

Review your brainstormed ideas and narrow them down to the five strongest candidates. A good slogan is typically:

• Relatively short
• Memorable
• Emotionally appealing rather than informative
• Focused: highlighting one or two key aspects of your brand, product, or service

Give yourself some distance by revisiting your short list the next day. With fresh eyes, one or two options may feel weaker than they did before, and you can eliminate them.

Next, get feedback from people who match your target audience. Share your slogan ideas without revealing they’re yours to get more honest, unbiased reactions. Once you’ve refined your shortlist further with input from your team, a trademark attorney can help check for legal conflicts, and a branding consultant can flag any cultural issues or overlaps with existing brands.

Using an AI slogan generator

To get high-quality results from an AI slogan generator, start with a well-crafted prompt that gives the AI enough context to work with.

Include details like:

• A clear description of your brand, product, service, or initiative
• Key words or phrases from your unique selling proposition, mission, or vision statements, especially those that reflect the emotions or values you want the slogan to evoke (e.g., free spirit, simplicity, trust, partnership)
• Any words, tones, or emotional associations you want to avoid (e.g., sounding too quirky, old-fashioned, or pushy)

Treat the AI’s suggestions as a starting point. Highlight the ideas that resonate, and explain to the chatbot what you like about them. Then, ask it to refine, rephrase, or generate more along the same lines. Continue this iterative conversation until you’ve generated a strong short list.

Frequently asked questions about how to use a slogan generator

What makes a good slogan?

A good slogan is usually:

• Relatively short
• Emotionally appealing
• Easy to remember
• Focused on one or two core aspects of your brand

Use QuillBot’s free AI slogan creator to help you quickly create a slogan for your brand.

How can I brainstorm slogan ideas?

Start by surrounding yourself with inspiration—display keywords from your branding statement and visuals that capture the emotions or values you want your slogan to reflect. As you brainstorm slogan ideas, group them into themes or categories to spot patterns and spark new directions.

You can also use a tool like QuillBot’s free marketing slogan generator to explore fresh angles and kickstart your creativity.